WASP for Market Research
Vendors, agencies, market and financial analysts can contact immeria to inquire about the following:
- Market Research:
- Which tool is the most popular in a specific geographic region?
Which solution is used in a particular vertical market?
Which combination of tools are used by the most succesful web sites?
What are the trends in the industry?
- Private/Confidential Market Research:
- WASP can use your own specific list of sites and provide a custom tailored report.
- Market Data:
- Trough its anonymous and highly targeted data collection mechanism, WASP gathers information about the tools implemented on various web sites.
Get a custom extract from the 200,000+ web sites analyzed monthly or provide your own list of sites. Get back the raw data.
Bias, accuracy and limitations
- Bias
- WASP is used mostly by web analysts and as such, the default data being collected is biased toward the sites visited by those profesionnals. By providing your own list of websites or using a "top X" ranking, bias is totally avoided.
- Accuracy
- An extensive validation of WASP results showed that "false-negatives" were less than 4%.
- Limitations
- WASP works within the context of a the browser and as such, can not detect purely log-based solutions. However, it is worth nothing that most/all log-based solutions offer client-side tagging in order to augment and supplement the quality of the data they are collecting, in which case WASP will detect the tool appropriately.
Non disclosure and confidentiality
Unless specifically approved, immeria will not discuss about its partners, scope of analysis, pricing, or any other details related to custom analysis or data extract.
Contact immeria now.
