WASP for Web Analysts
Have you ever run into this situation: you launch a campaign and you find out later, way too late, that your campaign or conversion tags were not there at all or simply did'nt work?
WASP can help in the following way:
- Define your PPC, banner, newsletter link or any type of campaign parameters as usual
- Start Firefox and open up the WASP sidebar
- Copy the campaign landing page link into the Firefox address bar
- Check if WASP detects the correct tool.
If not, either the tags are not there or there is a JavaScript error on the page!
- Check the parameters being sent to make sure your campaign parameters are being sent correctly.
If not, your parameter are incorrect or the JavaScript code is not implemented properly!
