The development of the WASP Firefox extension initiated from my personal
interest for web analytics and my experience with several web projects and web
analytics implementations. Seeing
how often people were struggling with proper tagging and quality assurance of
their web analytics implementation, I decided to build a tool that would alleviate
those problems by easing two significant aspects:
1) lack of
skilled personnel
2) tagging errors.
As is often the case with startups and Research & Development projects, an unexpected opportunity arised: using WASP to do market research analysis.
Immeria Consulting Services offers ebusiness strategy and web analytics consulting in the following fields:
"Stéphane is a leading Canadian voice for web
analytics, helping businesses understand the value of online
optimization. Stéphane has been on both sides of the fence, client and agency,
from small projects to complete ecosystem overhauls; he has worked with several
Canadian flagship companies. He's a well known speaker, educator and blogger
having presented at eMetrics Summit, as a tutor for the award-winning UBC Award
of Achievement in Web Analytics and a blogger at
blog.immeria.net.
Stéphane is an active member and volunteer of the
Web Analytics Association
coordinating regular web analytics networking and educational events in Québec."
Contact me
